This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explain what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you.
August 13, 2021
Everyone who signs up to the How to Become a Master of Persuasion Key Principles seminar will receive one free copy of the book (for seminars booked before September 30 2021).
Course Duration: 3 hours
Persuasion doesn’t happen by chance. Because being persuasive is the result of the supplier’s capability to deliver what the customer needs and requires multiplied by how well they position themselves (the strength of the reasons and arguments for choosing them multiplied by their ability to communicate them), it becomes possible to see how the supplier can take a number of steps to persuade the customer to buy from them.
These steps are a business process the supplier can learn and apply to help they become more persuasive. The process itself has six steps: Communication Objective, Meeting Goal, Story Plan, Content, Style and Language and Pitch and Presentation. This course will teach you the principles of each step, so you can apply this new approach to enhancing your ability to communicate to and persuade your customer to buy from you!