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How this process was developed
The innovative six-step process to becoming a Master of Persuasion (described in detail in the book) has been perfected over many years of experience working with professionals, senior management and marketing and business development support staff in multiple sectors.
The process has three core activities: Strategy, Story and Delivery. Each activity is explained in detail with practical guidance and explanation that can be applied immediately.
Interested in purchasing a copy of the book?
AMAZON
WATERSTONES
BEP Collection: Corporate Communication2022 Digital Library
Benefits of Adopting The Process of Persuasion
Adopting the process, and therefore standardising the approach across an organisation, means everyone works the same way.
As well as straightforward step-by-step guidance you will also have access to real-world case studies, so you see the strategies and approaches taken by others businesses across a number of sectors as they face common business development challenges.
Access free resources to help you write Communication Objectives, write Story Plans, produce Content and better prepare for key meetings and presentations.
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