CONSULTANCY
Go-to-Market
Pitch Rehearsal
Go-to-Market
We help you to develop and refine the strategy to take your business, products, services and solutions to market more effectively. Using a range of marketing tools to analyse market opportunity, competitors, and strengths and weaknesses we develop a stronger proposition and marketing strategy to help you reach your target market and achieve your business goals.
Pitching
Pitch Rehearsal
Go-to-Market
We help you through each step of the pitch process as you prepare to bid to win new contracts or secure funding.
The focus is on developing a winning pitch strategy, and creating clear-sighted and compelling documents and presentation materials.
Pitch Rehearsal
Pitch Rehearsal
Pitch Rehearsal
Rehearse your pitch team ahead of the pitch to ensure they are more impactful, confident and polished - ready to convince your client that you are the best supplier to buy from.
Rehearsals can also be filmed to enable team members to work on improving key areas of delivery.
TRANSFORM BUSINESS DEVELOPMENT
Six Step Process
Six Step Process
Six Step Process
The innovative six-step process to becoming a Master of Persuasion (described in detail in the book How to Become a Master of Persuasion and published in 2022) was perfected over many years of experience working with professionals, senior management and marketing and business development support staff in multiple sectors.
Key Features
Six Step Process
Six Step Process
The process has three core activities: Strategy, Story and Delivery. Each activity is explained in detail with practical guidance and explanation that can be applied immediately to any business.
- Understand what motivates clients.
- Identify the most relevant and important issues you need to talk about to advance your client's understanding of the value your offer.
- Write compelling and persuasive business stories about products, services and solutions.
- Learn how to control a pitch.
- Better understand your audience so you can adapt your approach.
- Learn how to become a better and more confident presenter.
Case Studies & Templates
As well as straightforward step-by-step guidance you will also have access to real-world case studies, so you see the strategies and approaches taken by others businesses across a number of sectors as they face common business development challenges.
Access free resources to help you write Communication Objectives, Story Plans, produce Content and better prepare for key meetings and presentations.
Business Benefits
Adopting the process, and therefore standardising the approach across an organisation, means everyone works the same way.
- A standard process that is applied consistently is faster and more efficient compared to one where there are numerous different approaches.
- Tools and templates are also standardised, avoiding unnecessary duplication and reinvention.
- Where there is one process, staff from different departments can join any pitch team, collaborate with colleagues and contribute positively to any pitch immediately from the outset.
- The entire process is collaborative and will enhance the communication skills of everyone involved in the business development process.