A transformative six-step process that will convince more customers to buy from you

The innovative process is described in the book. It is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. 

It is a practical guide that explain what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you.

BEP Collection: Corporate Communication2022 Digital Library

• Attend an online seminar run by Tony Treacy, the author of the book, that will teach you the 6-step process that will enable you  to become a master of persuasion.
• Learn how you and your colleagues can persuade more customers to buy from you.

• Understand customers’ goals and motivations
• Identify the most relevant and important issues to talk about
• Predict the attitude of the audience you will be pitching to
• Learn how to write benefit-focused pitches
• Become a better and more persuasive communicator.

How to Become a Master of Persuasion describes a practical and effective business process that has been perfected over many years training hundreds of businesspeople and through numerous consultancy engagements.

It's a process any individual or team can learn and apply quickly!

As well as straightforward step-by-step guidance to master each step in the process, you will access a number of real-world case studies, so you see the strategies and approaches taken by others businesses across a number of sectors as they face common business development challenges.

Free resources are available to help you plan pitch strategy and better prepare for key meetings and presentations. To see what's available, click 'Go To Resources'