The innovative process is described in the book. It is perfect for everyone involved in sales who wants to be a better and more persuasive communicator.
It is a practical guide that explain what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you.
BEP Collection: Corporate Communication2022 Digital Library
How to Become a Master of Persuasion describes a practical and effective business process that has been perfected over many years training hundreds of businesspeople and through numerous consultancy engagements.
It's a process any individual or team can learn and apply quickly!
As well as straightforward step-by-step guidance to master each step in the process, you will access a number of real-world case studies, so you see the strategies and approaches taken by others businesses across a number of sectors as they face common business development challenges.
Free resources are available to help you plan pitch strategy and better prepare for key meetings and presentations. To see what's available, click 'Go To Resources'