This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explain what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you.
BEP Collection: Corporate Communication2022 Digital Library
How to Become a Master of Persuasion is underpinned by a practical and effective business process that has been perfected over many years training hundreds of businesspeople and through numerous consultancy engagements.
It's a process an individual or team can learn.
As well as straightforward step-by-step guidance to master each step in the process, access a number of real-world case studies, to see the strategies and approaches taken by others businesses in a number of sectors facing common business challenges.
Free resources are available to help everyone who has bought the book or subscribed to the Seminar course. To see what's available, click 'Go To Resources'
The seminar is delivered online by Tony. One delegates have subscribed they have access to all course materials so they can learn new skills at their own pace.